AliExpress — is not just a popular online store. It is a global shopping platform with millions of products and a unique atmosphere. But did you know that AliExpress has its own mascot and collaborates with famous stars? In this article, we will tell you who is the mascot and star ambassador of AliExpress and who symbolizes this brand and promotes it in the world.
🧸 AliExpress mascot – who is Ayi?
Imagine a charming character who is always smiling, energetic and ready to help you choose the best product. That is exactly what Ayi is – the official mascot of AliExpress.
Ayi is not just a cartoon figure. He is a symbol of positivity, modernity and care for customers. He embodies the main values of AliExpress: accessibility, speed, variety and pleasant emotions from online shopping. All advertising campaigns with Ayi on AliExpress give a feeling of fun and drive, which is especially appealing to a young audience.
🌟 Celebrity Faces of AliExpress
To be closer to buyers in different countries, AliExpress attracts real stars to cooperate. Such ambassadors help build trust in the brand and make shopping even more emotionally rich.
One of the most famous ambassadors was a legendary football player, who is associated with charisma, sportsmanship and world authority. His participation in AliExpress advertising campaigns made the brand even more recognizable and attractive on a global level.
Also, in different regions, the company selects local celebrities who are familiar and close to people’s hearts. This creates a personalization effect – each user feels like a part of the big AliExpress family.
⚽ David Beckham is a Global Ambassador
In 2024, AliExpress announced a partnership with legendary English footballer David Beckham, who became the brand’s global ambassador. This partnership was part of the company’s strategy to expand its global presence and attract new users.
🇸🇦 Saudi footballers are regional ambassadors
Also in 2024, AliExpress appointed Saudi footballers Salem Al-Dawsari and Feras Al-Brikan as regional ambassadors ahead of Ramadan. This move was aimed at strengthening the brand’s position in the Middle East region.
What does this mean for buyers?
AliExpress is a popular shopping destination, and the Ayi mascot and celebrity ambassadors build trust in the service. The brand is open to new markets, constantly improving its global delivery, and is sensitive to the cultural differences of different countries.
When we see familiar faces in advertising campaigns or a cheerful mascot accompanying promotions and sales, we don’t just get service — we get emotion. Emotions are often key to purchasing decisions.
AliExpress is more than just a shopping platform. It’s a brand with its own style, symbols, and face. The Ayi mascot and celebrity ambassadors make shopping exciting, fun, and trustworthy. For users, this means that AliExpress is a modern platform that cares about the experience of every buyer.